Sales Warrior
More than 2500 years ago, a genius named Sun Tzu set out to describe the rules of competition and how to use those rules to our advantage. He developed a system of competition that remains today the most powerful model for understanding competition ever developed. The book he wrote, The Art of War, is considered by everyone to be the best book on competition ever written. When you master Sun Tzu’s system of strategy, you will be able to almost instantly analyze sales situations, spot sales opportunities, and make the appropriate decisions.
The program guide participants to shift from “defensive” to “offensive” mode. To strategically think and lead the organization to gain competitive advantage by employing the Art of War.
Course Objectives
After the course, participants will be able to:
- comprehend the true meaning of competition.
- comprehend the five elements of Sun Tzu’s Art of War and to incorporate them into Art of Sales as a strategy to compete.
- develop the methodology and strength of sales personnel.
- analyze various strategies & skills required to compete effectively.
- analyze competitors and study the form of attack required.
- understand different types of attack in the market and it’s affect and to avoid costly attack.
Course Contents
- Introduction to Sun Tzu Art of War
- Competition Explained
- The Secrets of Sun Tzu on Competition
- Competition System Model
- Five Key Elements of Sun Tzu’s Art of War
- Sun Tzu Three Layer Model
- Exploring the Market
- The Flow of the Four Skills
- Analyzing & Attack
- Analyzing Competitor
- How to Compare with Competitors?
- What is Attacking?
- Positioning
- Attacking is Costly
- Types of Attack
- Decision Making and Timing
- Controlling the Market
- Review and Reflection
Sales Warrior
Duration:
14 Hours
Targeted Audience:
- Sales Managers
- Sales Executives
- Sales Engineers
- Customer Care Personnel
- Those Interested
Methodology:
Lecture, Brainstorming, Case Study, Videos, Educational Games, Basic Psychology, Neuro-Accelerated Learning Techniques.
Award:
Certificate of Achievement